Mission LiFE: A Torch Bearing vision for sustainable living in Amrit Kaal

For centuries, Bharat and Bhartiyas have been the proprietors of pro environment based lifestyle. This has been seen and proven time and again both in our scriptures and in our day to day actions. Be it in our scriptures, celebration of festivals or in terms of our daily living. From worshipping the Five natural elements ( Panchtatvas) , Worshiping the Sun and Moon, The Bhartiya was have been the Eco Friendly Way.

On 5^th June 2022, On World Environment Day, Our Beloved Prime Minister Shri Narendra Modiji launched MISSION LiFE ( Lifestyle For the Environment) to further Bharat’s vision of Eco Friendly lifestyle to the entire world.

It is an excellent way to connect the power of the people in a way to serve the greater good of improving the environment around us and for the protection of this planet. It very uniquely combines the democratic powers of the people with the mission to create a healthy environment for our upcoming generations and everyone can willingly contribute according to their individual capacity

The Major Objectives of Mission LiFE includes :-

• Mission LiFE seeks to translate the vision of LiFE into measurable impact.

• Mission LiFE is designed with the objective to mobilise at least one billion Indians and other global citizens to take individual and collective action for protecting and preserving the environment in the period 2022 to 2027.

• Within India, at least 80% of all villages and urban local bodies are aimed to become environment-friendly by 2028.

• It aims to nudge individuals and communities to practise a lifestyle that is synchronous with nature and does not harm it. Those who practice such a lifestyle are recognised as ‘Pro Planet People’.

While Bharat has a rich experience in Implementing large scale behavioural change programs and schemes, It has taken up the job of implementing Mission LiFE in 3 phases:-

1. Change in Demand
2. Change in Supply
3. Change in Policy

Many initiatives have been taken up by various state governments in cooperation with the central government to spread the word of environmental living to the people. The Concept of LiFE was introduced by our Hon. PM Shri Narendra Modi to world leaders At COP26 Summit at Glasgow wherein he called upon the world leaders to restart a global pursuit to live a life in love with our nature and surroundings.

A Green Credit scheme was also launched by the Ministry of Environment,Forests and Climate change (MoEFCC) and Ministry of Finance in a joint effort. This was also highlighted in our Annual Central Budget.

Recently, the government has launched The Meri LiFE App which is set to revolutionize the way individuals and communities track their progress in the global mass movement of Mission LiFE.

Bharat’s Mission LiFE even made it to the official declaration of G20 Summit of New Delhi

World Environment day 2023 was celebrated on Mission LiFE theme by India wherein Individuals were pushed for:-

• Use LED bulbs/ tube-lights

• Use public transport wherever possible

• Take the stairs instead of an elevator wherever possible

• Switch off vehicle engines at red lights and railway crossings

• Use bicycles for local or short commute

• Switch off irrigation pumps after use

• Prefer CNG/ Electric vehicle over petrol/ diesel vehicles

• Adopt cultivation of less water intensive crops like millets

• Practice crop diversification. Move from rice and wheat cultivation to pulse and oil seed cropping system

• Include millets in diets through Anganwadi, Mid-Day meal and Public Distribution scheme

• Compost food waste at home

• Create kitchen gardens/ terrace gardens at homes/ schools/ offices

• Practise segregation of dry and wet waste at home

• Use agricultural residue, animal waste for composting, manuring and mulching

Overall, Not only has this movement been truly accepted by the Family that is Bharat but also by the entire world which has accepted Bharat’s role as a global leader and also a torch bearer for the environment based lifestyle. Bharat has always been the country who worshipped and stayed in equilibrium with nature. Now it is time for the world to cope up with us and there is no better way for this than mission LiFE. This philosophy of LiFe and its ideals are actually realising the core idea of Bharat for the environment which will give out solutions to climate change in the years to come.